Monday, 19 January 2015

Target Audience

The target audience for my film will be children, both boys and girls, aged 11 and upwards. I thiught that that use of well known childrens books, such as Harry Potter and Narnia, would grab their attention as they are both books and films and are also well known franchises. I have included older  reading books, such as The Hunger Games, The Maze Runner and Divergent to act as a transition from childrens books into more Young Adult books (YA). This also serves as a tranition into Secondary school, and this mirrors the childrens books into YA books.

I thought the the VFX used within my film will capture my audiences imagination and encourage them to read the books and watch the films. As I will have the books of each film used as props within my film, I thought that this would encourage my audience to read the books more than the film as they can see the books visually, which could also act as a visual devide or subliminal message.

I also thought that with the fast tempo of the film, this would grasp thier attention and would hopefully engross thier attention into the world of the books in which they are watching. Also, the premise of the children actually being in the world of the books would also encourage them to do the same in thier imagination.

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