Sunday 18 January 2015

Harry Potter Poster Analysis

This poster is for the first Harry Potter film, Harry Potter and the Philosophers Stone. The actor Daniel Radcliffe is placed in the center of the poster, suggesting to the audience that he is the main character in this film. Surrounding him are several other important charaters and important objects from the film and also locations included within the film. The characters are wearing school uniform which suggests to the audience that the events of a film takes place at a school of some sort. The owl, candles and castle in the background are connotations of magic and wizardry. Also, fog is surround all of the characters and objects within the poster, suggesting that the world that we are about to go into is mysterious and dark, nine like we have ever before seen. The tag line for the film reads 'Journey beyond your imagination', suggesting to the audience that this is a magical world filled with imaginative ideas, targeted toward the younger audience. The title of the film is also central to the poster. The yellow colouring of the text draws the readers eyes to the poster as it is a stark difference from the blue colourisation of the background.


This is a poster for the 4th Harry Potter film, Harry Potter and the Goblet of Fire. The colours within this poster is noticably darker than the first poster, as within the Harry Potter series the narrative gets darker as the audience grows with the films. The main character is sized the largest within the poster and other main characters are positioned behind him, informing the audience of his role within the films. The tag line of this film is "Dark and terrible times lie ahead", and with our characters wands in view, this suggests that this film includes danger as a wand is a form of protection for a wizard or witch, and the darkness of the sky and the darkness of the poster also accentuates the danger. Hogwarts can be seen in the background, and further in the foreground we can see a lake with three audience stands visible. This foreshadows the events within the film.


This is one of the last posters of the Harry Potter franchise. I really like how dark the posters and the feel of the films have gotten and really like the use of fire ember in the foreground of the poster surrounding the characters and the title. The fire like embers suggest that destruction could be a theme within this film, or fire. This poster shows the three main characters running from something, but the audience are not sure what they are running from, thus surrounding it with mystery. In the foreground, the audience can tell that the characters are in a forest of some sort, which is different from the usual background of Hogwarts, suggesting that the narrative of this film has forced the characters to go out of their comfort zone and into a completely different environment, also connoting danger by the darkness of the forest. The tag line of this film is 'The end begins' suggesting that the characters times are almost up, and also signifying the end of the worlds most successful franchise ever, which also plays with the audiences emotions as most of them would have grown up with the characters form the books and the films, and now it is all ending.


I'm not going to to analyse this poster, but I really liked the idea of a moving poster. I am not sure of how I would achieve a moving poster, but I thought that it is a very good way to grab people attention towards both the poster and the film. 



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